Connect | Collaborate | Grow
Mid Sussex Business Networking
with Alessandro & Riccardo
Join like-minded professionals from across Mid Sussex for an inspiring lunch of networking, business-building, and digital marketing insights—delivered through the lens of Empathic Marketing—that you can implement straight away.
DATE: 9th July 2025
TIME: 12:00pm
LOCATION: The Garden Bar & Cafe London Road Hassocks BN6 9NA
4.9/5 star reviews
hundreds of happy customers across Sussex
Connect | Collaborate | Grow
Why Attend?
Connect with local business owners and entrepreneurs
Collaborate and find new opportunities to grow together
Grow your reach with SEO tips that speak to humans, not just search engines.
Whether you're a small business, freelancer, or growing company, this is your chance to build valuable relationships and sharpen your digital presence.
Next Event: Avoid Losing 80% of Your Website Traffic – Here’s How Google’s Algorithm Really Works
Join Alessandro & Riccardo for a hands-on SEO workshop designed to give you real, actionable strategies to boost your visibility online—no jargon, just results, shared through an Empathic Marketing lens that puts people before algorithms.
No Fluff, Just Actionable SEO
This workshop cuts through the noise and shows you why most websites lose up to 80% of their traffic—and how to fix it. Learn proven, jargon-free SEO techniques built on clarity, empathy, and what really works.
Local SEO Tips that Actually Work
Discover the SEO tactics that matter most for small and local businesses. Learn how to stand out with empathy and attract the right local customers.
Live Website Reviews
See real-time examples of what works (and what doesn’t) as we review attendee websites—with empathy, not ego. Walk away knowing exactly what to improve on your own site.
SEO That Supports Your Business Goals
Whether you want more leads, bookings, or online sales, we’ll help you align your website and SEO with what truly matters to your business and your clients.
Tools & Checklists You Can Use Right Away
You’ll leave with practical tools, checklists, and a clear action plan — no need to hire an agency, just follow the steps and start seeing results.
Run by Experts Who Get Small Business
This isn’t theory from a big agency. Alessandro & Riccardo work daily with small business owners and know what actually moves the needle for real-world results.
WHY YOU NEED THIS
Before vs After the workshop
Common SEO / Website Visibility Problems:
Struggling to get found on Google
Guessing what works for SEO
Website not bringing in leads
Unsure where to start with marketing
Another month with no digital progress
Common Networking Problems:
Networking events feel awkward
Doing business alone
It felt like a social jolly, not a space for serious collaboration
Common SEO / Website Visibility Benefits:
Know exactly how to boost your rankings
Clear, proven strategies you can apply
Practical changes to turn your site into a lead magnet
Left with a step-by-step SEO checklist.
Position yourself as the go-to expert using empathy and clear brand messaging
Common Networking Benefits:
Built genuine relationships with Sussex-based businesses
Joined a growing local network of ambitious entrepreneurs
Left motivated and ready to take action immediately
Super Simple 3 Step Process
Step 1: Grab Attention in Seconds
Use compelling, authority-driven storytelling to make your audience stop scrolling and start listening.
Step 2: Simplify Your Expertise
Confused audiences don’t buy. Make your knowledge digestible so both Google and your ideal clients instantly recognise your value.
Step 3: Earn Trust Faster Than Your Competitors
Trust is the currency of the digital world. The faster you build it, the easier it becomes to attract the right audience—and turn them into paying clients.
TESTIMONIALS
What others are saying
This is our first-ever exclusive in-person event, and we want to highlight real transformations.
We’ll feature 3 lucky participants who apply what they learn—showcasing their business, story, and personal details!
👉 This could be you — join us on the day!
"Finally, my website gets noticed - Sophie"
"Left with contacts, not pitches - James"
Consumer Psychology & Marketing Communication
Ciao, I'm Alessandro!
Alessandro Calzolari is a Consumer Psychology and Marketing Communication Consultant who helps professionals and tech firms attract the right clients, stand out, and compete on results—not just price.
A specialist in consumer psychology, Alessandro helps businesses uncover what makes them unique and express it through language that resonates emotionally, positioning them as the go-to choice in their industry.
As the author of the book Empathic Marketing, Alessandro runs workshops, webinars, and masterclasses on how to break free from price-based competition by leveraging consumer psychology and strategic marketing communication.
His 80% DFY, 20% DWY approach ensures clients see real results without overcomplicating their marketing efforts.
Expert in Consumer Psychology
Stand Out Without Competing on Price
Author of Empathic Marketing
80% Done-For-You, 20% Done-With-You
Proven Workshop Leader
SEO & Google Strategist & Marketing Consultant
Ciao, I'm Riccardo!
Ricky Whiting knows how to get businesses found on Google — without the jargon or overwhelm. His proven SEO strategies have helped countless small businesses climb the rankings, drive traffic, and generate leads.
Ricky’s approach is practical, honest, and built on real-world results. He teaches business owners how to optimise their websites, improve their Google rankings, and create an online presence that truly reflects the value of what they offer — without needing to rely on big budgets or external agencies.
As a speaker, Ricky is known for his energetic, engaging style and his ability to turn complex marketing ideas into clear, actionable steps. If you’ve ever felt confused or frustrated by SEO, Ricky will leave you inspired and ready to take action.
When he’s not helping businesses grow, you’ll find him working on creative projects, mentoring startups, or supporting his local community in Sussex.
SEO That Delivers Results
Marketing Made Simple
Hands-On Website Optimisation
Real Strategies for Real Businesses
Brand Visibility Expert
4.9/5 star reviews
Supercharge Your Web Content. Earn Google’s Trust Fast, or Stay Invisible.
The Garden Bar and Cafe
London Rd, Hassocks BN6 9NA
9th, July, 2025
12pm-2pm
Here's what you get:
Grab audience's attention in seconds with relatable, authority-building stories
Simplify your expertise so both Google and your audience see your true value
Earn trust fast, before your competitors take the lead
Join Us Today!
£19 one time
"Best event ever!"
"People often say ‘We thought we knew SEO—turns out we were wrong. This revealed why 80% of our traffic was vanishing."
WHO IS THIS FOR?
Smarter Networking for Professionals
Who Want Real Results
Professionals in saturated markets who struggle to stand out without lowering their price.
Service providers who feel overlooked because they don’t communicate their value effectively.
Consultants and coaches who are tired of competing on price instead of results.
Business owners who want to attract the right clients without chasing them.
Entrepreneurs whose ideal clients don’t yet understand why they are the best choice.
STILL NOT SURE?
Practical. Actionable. Worth Every Penny.
In other words: we’re confident you’ll walk away with actionable insights, valuable connections, and a clear SEO action plan. If you feel it wasn’t worth your time — just let us know.
STILL GOT QUESTIONS?
Frequently Asked Questions
Who is this workshop for?
This workshop is for professionals (accountants, solicitors, and consultants), small businesses (digital and tech), and service providers in crowded markets who feel undervalued and struggle to attract the right clients. If you're constantly lowering your prices to stay competitive, rather than being chosen for your true expertise, this is for you.
What will I learn?
You’ll learn how to use Google’s E-E-A-T framework combined with consumer psychology techniques to attract clients and increase visibility.
Do I need technical SEO skills?
No! We break everything down in an easy-to-follow way, so you can apply the techniques immediately.
Have a question?
Alessandro - [email protected]
Riccardo - [email protected]
Copyrights 2025 | alessandroandriccardo.co.uk | Mid Sussex Business Networking