Connect | Collaborate | Grow
Mid Sussex Business
Workshop & Networking
with Alessandro & Riccardo
Join like-minded professionals from across Mid Sussex for an inspiring session of networking, business-building, and digital marketing insights—delivered through the lens of Empathic Marketing—that you can implement straight away.
DATE: 21st January 2026
TIME: 5:30pm - 7:30pm
LOCATION: PlusX Brighton
Latest Event:
Your SEO Strategy Is Dead (And You Don't Even Know It): Get Found by AI – Stop wasting time on old ranking rules.
Join Alessandro & Riccardo for this 2026 workshop showing small business owners how to bypass traditional Google search and optimise for the only results that matter now: ChatGPT, Gemini, and Claude.
Semantic Supremacy:
Learn to structure your content so it answers complex questions directly and authoritatively, making it the perfect source material for Gemini and Claude's responses.
The Authority Signal:
Discover the AI systems that matter most for small and local businesses. Learn how to show up with empathy and convert the right local leads.
Empathic Indexing:
Integrate the power of Empathic Marketing to match user intent and emotion, ensuring your AI-optimised copy connects with the human client when the AI delivers the result.
Connect | Collaborate | Grow
Why Attend?
In this session you will walk away with a clear, step-by-step action plan to dominate the new search landscape:
The AI Content Audit: Pinpoint the exact pages on your site that are currently being ignored by LLMs and how to instantly fix them.
The Gemini Formula: Learn the specific content structures Google's Gemini prioritises when formulating its "snapshot" answers.
ChatGPT Citing Secrets: Understand how to position your expertise to be the preferred source when users ask for service providers or solutions.
The January Pivot: Leave the workshop knowing exactly what SEO tasks to stop doing immediately and what tasks to start doing right now in Q1 to see an immediate shift in visibility.
Whether you're a small business, freelancer, or growing company, this is your chance to build valuable relationships and sharpen your digital presence.
WHY YOU NEED THIS
Before vs After the workshop
Common AI Ranking Problems:
Wasting effort on old SEO tactics that AI search engines now ignore.
Your content is invisible to ChatGPT, Gemini, and Claude when customers ask for recommendations.
You get traffic, but the AI assistant skips your business for authoritative answers.
Feeling confused or overwhelmed by the term "AI SEO."
Another month of missed opportunities.
Common Networking Problems:
Networking events feel awkward.
Doing business alone.
It felt like a social jolly, not a space for serious collaboration.
Common AI / Lead Conversion Benefits:
Your website content is now structured to be cited and recommended by all major LLMs.
You know the exact content signals that make you an instant authority in AI search.
Attract high-intent leads who specifically asked an AI for your type of business.
Leave with a clear, simple 3-step process to optimize every new piece of content for LLMs.
Go from guessing to having an actionable Q1 strategy for guaranteed visibility in the generative era.
Common Networking Benefits:
Built genuine relationships with Sussex-based businesses.
Joined a growing local network of ambitious entrepreneurs.
Left motivated and ready to take action immediately.
Super Simple 3-Step AI Visibility Process
Step 1: Make Your Expertise Findable by AI
Identify the pages on your site that ChatGPT, Gemini, and Claude currently ignore. Use the AI Content Audit to fix blind spots instantly, so LLMs can finally understand who you help and why you are the authority.
Step 2: Structure Your Content for Instant Authority
Apply Semantic Supremacy and the Gemini Formula to shape your content around real user intent. When your pages answer complex questions clearly and empathetically, AI systems begin citing you as the trusted source.
Step 3: Convert AI Attention into High-Intent Leads
Shift from traditional SEO to Empathic Indexing. Align your message with the emotional and practical needs behind the query. This ensures that when AI recommends you, the human reading the answer instantly feels, “This is the right fit.”
TESTIMONIALS
What others are saying
This is our exclusive in-person event, and we want to highlight real transformations.
We’ll feature 3 lucky participants who apply what they learn—showcasing their business, story, and personal details!
👉 This could be you — join us on the day!
"Valuable, enjoyable session with great insights and business minds - F.B."
"Wise, practical session with real input from engaged attendees - K.R."
4.9/5 star reviews
Your SEO Strategy Is Dead (And You Don't Even Know It): Get Found by AI – Stop wasting time on old ranking rules.
DATE: 21st January 2026
TIME: 5:30pm - 7:30pm
LOCATION: PlusX Brighton
Here's what you get:
Find out why AI is currently skipping your business and what you must fix now before competitors take the top AI citations.
Turn your site into an authority signal fast so ChatGPT, Gemini, and Claude start choosing you as the recommended expert.
Capture high-intent leads before the shift peaks by aligning your content with the exact emotional and informational cues AI favours right now.
Join Us Today!
£25 one time
"Great event! Looking forward to the next one! - J.S."
We often meet people who say, "We thought we were doing fine… until this showed us how many leads we were losing by not showing up fast enough."
Consumer Psychology & Marketing Communication
Ciao, I'm Alessandro!
Alessandro Calzolari is a Consumer Psychology and Marketing Communication Consultant who helps professionals and tech firms attract the right clients, stand out, and compete on results—not just price.
A specialist in consumer psychology, Alessandro helps businesses uncover what makes them unique and express it through language that resonates emotionally, positioning them as the go-to choice in their industry.
As the author of the book Empathic Marketing, Alessandro runs workshops, webinars, and masterclasses on how to break free from price-based competition by leveraging consumer psychology and strategic marketing communication.
His 80% DFY, 20% DWY approach ensures clients see real results without overcomplicating their marketing efforts.
Expert in Consumer Psychology
Stand Out Without Competing on Price
Author of Empathic Marketing
80% Done-For-You, 20% Done-With-You
Proven Workshop Leader
SEO & Google Strategist & Marketing Consultant
Ciao, I'm Riccardo!
Ricky Whiting knows how to get businesses found on Google — without the jargon or overwhelm. His proven SEO strategies have helped countless small businesses climb the rankings, drive traffic, and generate leads.
Ricky’s approach is practical, honest, and built on real-world results. He teaches business owners how to optimise their websites, improve their Google rankings, and create an online presence that truly reflects the value of what they offer — without needing to rely on big budgets or external agencies.
As a speaker, Ricky is known for his energetic, engaging style and his ability to turn complex marketing ideas into clear, actionable steps. If you’ve ever felt confused or frustrated by SEO, Ricky will leave you inspired and ready to take action.
When he’s not helping businesses grow, you’ll find him working on creative projects, mentoring startups, or supporting his local community in Sussex.
SEO That Delivers Results
Marketing Made Simple
Hands-On Website Optimisation
Real Strategies for Real Businesses
Brand Visibility Expert
WHO IS THIS FOR?
Smarter Networking for Professionals
Who Want Real Results
Professionals in saturated markets who struggle to stand out without lowering their price.
Service providers who feel overlooked because they don’t communicate their value effectively.
Consultants and coaches who are tired of competing on price instead of results.
Business owners who want to attract the right clients without chasing them.
Entrepreneurs whose ideal clients don’t yet understand why they are the best choice.
STILL NOT SURE?
Practical. Actionable. Worth Every Penny.
In other words: we’re confident you’ll walk away with actionable insights, valuable connections, and a clear AI action plan overview. If you feel it wasn’t worth your time — just let us know.
STILL GOT QUESTIONS?
Frequently Asked Questions
Who is this workshop for?
This workshop is for professionals, consultants, and small business owners who feel their online visibility has stalled. It is designed for anyone who is still relying on old SEO tactics and is now being skipped by AI search engines when clients ask for recommendations. If you want ChatGPT, Gemini, and Claude to understand your expertise, cite your content, and send you high-intent leads, this workshop is for you. We will show you how to adapt quickly, get found by AI, and stay visible in the generative era.
What will I learn?
You will learn how to structure your content so AI systems like ChatGPT, Gemini, and Claude can finally understand, trust, and cite your expertise. You will discover the exact signals that make your business the recommended choice when people ask AI for service providers. You will also learn how to align your copy with real user intent and emotion so your visibility leads to high-intent enquiries rather than passive traffic.
Do I need technical SEO skills?
No! We break everything down in a simple, step-by-step way so you can start understanding these tools immediately — no tech background needed.
Have a question?
Alessandro - [email protected]
Riccardo - [email protected]
Copyrights 2025 | alessandroandriccardo.co.uk | Mid Sussex Business Networking