Connect | Collaborate | Grow
Mid Sussex Business Networking
with Alessandro & Riccardo
Join like-minded professionals from across Mid Sussex for an inspiring lunch of networking, business-building, and digital marketing insights—delivered through the lens of Empathic Marketing—that you can implement straight away.
DATE: 23rd September 2025
TIME: 12:00-2:00pm
LOCATION: The Garden Bar & Cafe London Road Hassocks BN6 9NA
Connect | Collaborate | Grow
Why Attend?
Connect with local business owners and entrepreneurs
Collaborate and find new opportunities to grow together
Grow your reach with AI tools that connect with humans, not just automate tasks.
Whether you're a small business, freelancer, or growing company, this is your chance to build valuable relationships and sharpen your digital presence.
Next Event:
Don’t Get Left Behind – How Smart Businesses Are Using AI to Outgrow Their Competition
Join Alessandro & Riccardo for a hands-on AI session designed to help you save time, cut costs, and stay top-of-mind—no jargon, just results, shared through an Empathic Marketing lens that puts people before automation.
No Fluff, Just Actionable AI
This workshop cuts through the noise and shows you why most businesses lose up to 80% of their leads—and how to fix it. Learn simple, jargon-free AI systems built on clarity, empathy, and what really works.
AI Tools that Actually Work
Discover the AI systems that matter most for small and local businesses. Learn how to show up with empathy and convert the right local leads.
Live AI Demonstrations
Watch real-time examples of how simple AI tools work in practice—with empathy, not ego. Walk away knowing exactly how to apply them in your own business.
AI That Supports Your Business Goals
Whether you want more leads, bookings, or online sales, we’ll help you align smart automation with what truly matters to your business and your clients.
Tools & Workflows You Can Use Right Away
You’ll leave with practical tools, workflows, and a clear action plan — no need to hire an expert, just follow the steps and start seeing results.
Run by Experts Who Get Small Business
This isn’t theory from a big agency. Alessandro & Riccardo work daily with small business owners and know what actually moves the needle for real-world results.
WHY YOU NEED THIS
Before vs After the workshop
Common AI / Lead Conversion Problems:
Struggling to follow up with leads fast enough
Guessing how to use AI tools (or avoiding them altogether)
Website gets traffic but no real enquiries
Unsure where to start with automation
Another month of missed opportunities
Common Networking Problems:
Networking events feel awkward
Doing business alone
It felt like a social jolly, not a space for serious collaboration
Common AI / Lead Conversion Benefits::
Know exactly how to follow up faster and smarter
Clear, proven systems you can implement
Practical automations to turn leads into conversations
Leave with a step-by-step AI action plan
Position yourself as the go-to expert by being radically present
Common Networking Benefits:
Built genuine relationships with Sussex-based businesses
Joined a growing local network of ambitious entrepreneurs
Left motivated and ready to take action immediately
Super Simple 3 Step Process
Step 1: Respond Instantly, Every Time
Use AI to follow up the moment someone reaches out — no delays, no lost leads, just meaningful first impressions.
Step 2: Automate Without Losing the Human Touch
Set up AI systems that feel like real conversations — so leads stay engaged while you stay focused.
Step 3: Build Trust by Showing Up Consistently
The businesses that win aren’t louder — they’re present. AI helps you stay top-of-mind when it matters most.
TESTIMONIALS
What others are saying
This is our exclusive in-person event, and we want to highlight real transformations.
We’ll feature 3 lucky participants who apply what they learn—showcasing their business, story, and personal details!
👉 This could be you — join us on the day!
"Valuable, enjoyable session with great insights and business minds - F.B."
"Wise, practical session with real input from engaged attendees - K.R."
Consumer Psychology & Marketing Communication
Ciao, I'm Alessandro!
Alessandro Calzolari is a Consumer Psychology and Marketing Communication Consultant who helps professionals and tech firms attract the right clients, stand out, and compete on results—not just price.
A specialist in consumer psychology, Alessandro helps businesses uncover what makes them unique and express it through language that resonates emotionally, positioning them as the go-to choice in their industry.
As the author of the book Empathic Marketing, Alessandro runs workshops, webinars, and masterclasses on how to break free from price-based competition by leveraging consumer psychology and strategic marketing communication.
His 80% DFY, 20% DWY approach ensures clients see real results without overcomplicating their marketing efforts.
Expert in Consumer Psychology
Stand Out Without Competing on Price
Author of Empathic Marketing
80% Done-For-You, 20% Done-With-You
Proven Workshop Leader
SEO & Google Strategist & Marketing Consultant
Ciao, I'm Riccardo!
Ricky Whiting knows how to get businesses found on Google — without the jargon or overwhelm. His proven SEO strategies have helped countless small businesses climb the rankings, drive traffic, and generate leads.
Ricky’s approach is practical, honest, and built on real-world results. He teaches business owners how to optimise their websites, improve their Google rankings, and create an online presence that truly reflects the value of what they offer — without needing to rely on big budgets or external agencies.
As a speaker, Ricky is known for his energetic, engaging style and his ability to turn complex marketing ideas into clear, actionable steps. If you’ve ever felt confused or frustrated by SEO, Ricky will leave you inspired and ready to take action.
When he’s not helping businesses grow, you’ll find him working on creative projects, mentoring startups, or supporting his local community in Sussex.
SEO That Delivers Results
Marketing Made Simple
Hands-On Website Optimisation
Real Strategies for Real Businesses
Brand Visibility Expert
4.9/5 star reviews
Don’t Get Left Behind – How Smart Businesses Are Using AI to Outgrow Their Competition.
The Garden Bar and Cafe
London Rd, Hassocks BN6 9NA
23rd, September, 2025
12pm-2pm
Here's what you get:
Respond to leads in seconds with simple, human-sounding automations
Use AI to simplify your follow-up so your value is unmistakable
Build trust fast by showing up when others stay silent
Join Us Today!
£19 one time
"Great event! Looking forward to the next one! - J.S."
We often meet people who say, "We thought we were doing fine… until this showed us how many leads we were losing by not showing up fast enough."
WHO IS THIS FOR?
Smarter Networking for Professionals
Who Want Real Results
Professionals in saturated markets who struggle to stand out without lowering their price.
Service providers who feel overlooked because they don’t communicate their value effectively.
Consultants and coaches who are tired of competing on price instead of results.
Business owners who want to attract the right clients without chasing them.
Entrepreneurs whose ideal clients don’t yet understand why they are the best choice.
STILL NOT SURE?
Practical. Actionable. Worth Every Penny.
In other words: we’re confident you’ll walk away with actionable insights, valuable connections, and a clear AI action plan overview. If you feel it wasn’t worth your time — just let us know.
STILL GOT QUESTIONS?
Frequently Asked Questions
Who is this workshop for?
This workshop is for professionals (accountants, solicitors, and consultants), small businesses (especially in digital and tech), and service providers who feel overlooked, overwhelmed, or outpaced. If you're tired of missing leads, chasing enquiries, or being too slow to respond — this is for you. We’ll show you how to use AI to be present, trusted, and chosen.
What will I learn?
You’ll learn how to use simple, human-first AI tools combined with consumer psychology to follow up faster, build trust sooner, and stop losing leads that should already be yours.
Do I need technical SEO skills?
No! We break everything down in a simple, step-by-step way so you can start understanding these tools immediately — no tech background needed.
Have a question?
Alessandro - [email protected]
Riccardo - [email protected]
Copyrights 2025 | alessandroandriccardo.co.uk | Mid Sussex Business Networking